web site development & promotion

The spectacular growth in use of the Web has brought into focus the need for developing 'successful' Web sites. Many organisations are baffled by the failure of their Web sites in attracting visitors and generating business. It is now accepted that simply creating Web sites, even with stylish graphics, is not enough!

To be discovered amongst the many millions of existing pages, Web sites require special development and promotional features. A critical success factor is to achieve high ranking in search engines and directories. This involves specialist knowledge and techniques which this course provides.

Operating a successful Web site requires continuous evaluation. This involves measuring Web server performance, identifying Web site visitors, assessing how they use the site, and determining how they found it. Site evaluation provides insight into determining how to improve the site to enhance its performance and success.

The course concentrates on the major issues associated with implementing and operating successful e-commerce sites. It provides attendees with in-depth knowledge as well as experience of tools and techniques necessary for correct Web site development and promotion.

If you are a web designer, webmaster, internet marketer, or involved in any other capacity with the World Wide Web, then this course is relevant for you. It will provide the necessary information and skills to help you develop and promote a successful e-commerce site which will reach a global audience rapidly and cost-effectively.

Related Courses: Web Page Design, Javascript